Privacy Policy & Cookies

This Privacy Policy provides important information about how Xperitus ("we," "us," "our") processes your personal data in compliance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws, including potential future additions under the ePrivacy Regulation. This policy applies when you use our website and other digital channels. By using our website and/or digital services and actively submitting information to us, you consent to the processing of your personal data in accordance with this policy.

Last updated: 2024-12-06
This policy replaces previous versions and is effective as of the above date.

Personal Data

Personal data refers to any information that directly or indirectly identifies a natural person, including name, personal identification number, contact details, IP address, or device-specific data. We collect the following:

• Directly from you: Name, contact details, company information, payment details, and other information you provide.
• Automatic collection: IP address, browser type, operating system, and behavioral data through cookies and other tracking technologies.
• Third parties: Information from public records or business partners.

Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

• To provide our services: Processing is necessary to fulfill our contract with you.
• To improve our services and user experience: Processing is based on our legitimate interest in enhancing functionality and customer experience.
• Marketing and customer communication: We may send offers, information, or marketing materials with your consent.
• Legal obligations: To comply with legal requirements, such as accounting laws and data protection regulations.

Sharing of Personal Data

Your data may be shared with:

• Service providers: Parties assisting us with operations, IT services, payment processing, and marketing.
• Authorities: When required by legal obligations, such as requests from tax authorities or data protection agencies.
• International transfers: When transferring data outside the EU/EEA, we ensure compliance with GDPR, for instance, by using the EU Commission’s Standard Contractual Clauses.

Retention of Personal Data

We retain your data only as long as necessary to fulfill the purpose of the processing:

• Customer data: Stored during the term of the contract and for up to 10 years thereafter, in accordance with accounting laws.
• Marketing data: Stored until you withdraw your consent.
• Cookies and analytical data: Retained according to our cookie settings and your consent preferences.

Your Rights

As a data subject, you have the following rights:

• Withdraw consent: When processing is based on your consent.
• Access your data: Request a copy of your personal data.
• Correction: Request rectification of inaccurate or incomplete data.
• Deletion ("Right to be forgotten"): Request deletion of your data unless legal obligations require retention.
• Restriction of processing: Request restriction of processing in certain circumstances.
• Data portability: Obtain your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interest or direct marketing.
• Complaint: Contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten) if you believe we process your data in violation of GDPR.

Cookies

Cookies are small text files stored on your device when you visit a website. They help us improve website functionality, analyze user behavior, and tailor content and advertisements.

We use both:

• Persistent cookies: Stored on your device for a predetermined period or until you delete them.
• Session cookies: Stored temporarily and disappear when you close your browser.

Types of cookies we use:

• Necessary Cookies: These are essential for the website to function correctly, such as navigating between pages or accessing secure areas. They cannot be turned off.
  Examples: Session management, login, security.
• Analytical and Performance Cookies: These collect anonymous data about how the website is used, helping us improve performance and user experience.
  Examples: Google Analytics.
• Functional Cookies: These allow us to remember your preferences, such as language or regional settings, to enhance your user experience.
• Marketing Cookies: These are used to display relevant ads and track the effectiveness of our marketing efforts. They may be shared with third-party advertisers.
  Examples: Google Ads, Facebook Pixel.

We use cookies for:

• Essential Functions: To ensure the website operates correctly.
• Analytics and Statistics: To enhance the user experience.
• Marketing: To display relevant advertisements.

Third-party cookies:

We may use cookies from third parties, such as Google, Facebook, and LinkedIn, for analytics and advertising purposes. These third parties have their own privacy policies and may use cookies to collect data about your activity on our website and other websites.

Consent to cookies:

When you visit our website for the first time, you’ll have the option to manage your cookie settings through our cookie banner. You can choose to:

• Accept all cookies.
• Customize your preferences.
• Accept only necessary cookies.

You can change or withdraw your consent to cookies at any time via the cookie banner or your browser settings. Please note that some features of the website may no longer function properly if cookies are blocked.

Policy Changes

We update our Privacy Policy as needed to ensure compliance with new regulations and technical changes. Changes will be communicated via our website.

Contact Information

If you have questions about this Privacy Policy or how we process your personal data, please contact us at:
Email: info@xperitus.com
Phone: +46 364 406 070
Postal address: Kompanigatan 1, 553 05 Jönköping, Sweden