CRM system – what and why?

CRM system – what and why?

Given the fierce competition for existing and new customers, it is important to work actively to understand customer behaviors and strengthen customer relationships. In this text, we at xperitus explain what a CRM system is and how it can help your company by creating good customer understanding.

What is a CRM system?

CRM stands for Customer Relationship Management. A CRM system is often one of the most important pieces of the puzzle for managing and analyzing customer data. The system can be used in your business to get a holistic view of the relationship with your customers and to improve the entire customer journey.

Become more structured, effective and increase profitability

A CRM system should act as a pillar in your daily work and constantly contribute to an efficient business, where decisions are made based on relevant data and implemented in an efficient manner. A CRM system not only develops and optimizes new customer relationships but also exists to nurture already established relationships. It is at least as important to use your resources to maintain existing customers as it is to try to attract new ones. A CRM system helps you to prioritize sales and marketing activities for your unique business.

What is usually included in a CRM system?

The need for features in a CRM system is unique to each company and there are a variety of vendors with more and less comprehensive solutions. Common to most system solutions is the gathering of information about, for example, sales, marketing and customer service in a central database. In this way, customer information is compiled so that it can be used to control, measure and monitor future customer activities.

NetSuite CRM

We at xperitus are experts in NetSuite CRM – the industry’s only fully integrated and cloud-based CRM system. The system includes traditional CRM functions such as SFA, customer service management and marketing automation, but also offers a range of other value-creating functions, such as order management, sales forecasts and integrated e-commerce functions. Note that NetSuite CRM can be used independently from Netsuite ERP.

We at xperitus are experts in CRM systems and business systems. Welcome to contact us to know more about us and how we can help your company.

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